A Behind-The-Scenes Look at TRUE STRENGTH with Co-Author Clay Manley | Ep. 365 (TRUE STRENGTH Series; Part 3)

Someone recently asked me how I got TRUE STRENGTH written, published, printed, and out to the public in 6-months from start to finish. The answer is easy. A strong mission & vision, tons of hard work…and a man named Clay Manley. Who is Clay Manley? Good question.

Clay Manley is my co-author of TRUE STRENGTH and an absolute God-send. I’ve known and worked with him for a long time but never in this capacity or with this intensity. From the start of the creation of the TRUE STRENGTH in mid-December 2023, to writing it in Q1 & Q2 of 2024, to launching it on June 18th, 2024…it has been one heckuva process and story. Clay, as a professional copywriter/book-author was FULL-TIME on this project and we spent a TON of time an energy on it.

As a matter of fact, that’s what today’s episode is all about. I want to share the “behind-the-scenes” process of writing the book and go deep on what it REALLY took to get the book out…and how and why it got done so quickly. I also want to reveal more about my co-author Clay Manley and why he was the right guy for this project.

Without further ado, let’s dive into today’s episode with Clay Manley. Here is some of what I asked Clay on today’s IMPACT SHOW:

Give us a bit about your background, how we got initially got connected, and how this whole TRUE STRENGTH book project started…
If someone asked YOU to define “True Strength” and share what the book TRUE STRENGTH is about, how would you define it?
How possibly did this book go from NOTHING to Best-Seller (literally) in 6-months. Take us through that process…
What was the most challenging part of writing TRUE STRENGTH?
What was the most enjoyable part of writing TRUE STRENGTH?
What was the hardest part of writing TRUE STRENGTH?
What was your favorite part of writing TRUE STRENGTH?
Give us some even deeper insight into the process of writing TRUE STRENGTH…
What’s your prediction of what happens to this book? What do you think it’s going to do?
Anything else you would like to share…

Fascinating insights and process when you hear the “behind-the-scenes,” right? I’m excited for TRUE STRENGTH to be out into the public. I’m excited a portion of the book sales will go back to fight mental health disease and suicide prevention. And I’m excited and grateful for Clay Manley. This book could NOT have gotten done in 6-months without him. And it wouldn’t be as “good” if I didn’t have his touch & professionalism on many levels, regardless of when it came out.

If you enjoy today’s SHOW, can you please do us a favor? Please SHARE this episode with your friends, family, and community and don’t forget to SHARE it on your IG, FB, or social media.

Please tag both Clay and me and we will reciprocate some love.

TAGS:

IG: @ToddDurkin @Clay.Manley

#TrueStrength #IMPACTShow #Podcast #Ep365

I’m blessed and honored to call Todd Durkin one of my best friends as well as a mentor and coach. He’s someone who has impacted me in the greatest areas of my life and I can promise you this: Todd Durkin will get your mind right however you work with him.

Drew Brees

NFL SUPER BOWL XLIV CHAMPION & MVP, 20 NFL SEASONS, 13 PRO BOWL SELECTIONS

Todd has been a huge blessing to our church, ministry, family, and me personally. Not only has he trained me and become a close friend, but he’s spoken at our church many times. If you are looking for someone to deliver some serious IMPACT, Todd will be a blessing to anyone in the room.

Dr. David Jeremiah

Senior Pastor, Shadow Mountain Church & Turning Point Ministries

Working with Todd has been the best decision I have made in my pro career. The energy, focus, mentorship and elite training has brought me to new heights year after year.

Brett Rypien

NFL Quarterback

“Get your mind right!” boomed over the speakers and the session took off like a rocket. After three long years, the Hand & Stone franchise community was gathering for our International Conference in San Antonio, TX. Our community had endured nearly three years of constant change, and we gathered to celebrate- both the rich history of the organization and the bold, new paths we were planning to walk in the future. In that space, Todd Durkin was the perfect choice to keynote our general session. The 800+ attendees were challenged, motivated, and most importantly inspired by TD’s incredibly dynamic session. Equal parts vision and actionable framework, Todd’s talk was one of the highlights of the conference, and our community left with a renewed purpose to become the very best of themselves.

John Teza

President & CEO, Hand and Stone Franchise Corp.

I have known Todd since 2012 when I read his ‘IMPACT Body Plan’ book. I have been to many of his events, read all his books, listen to his podcasts, have hired him multiple times to speak at my company, and I still get coached by him today. To say he’s been a big part of the success of Nassau FG and has also had huge IMPACT on me as a father, husband, and man is an understatement. Todd Durkin is the real-deal. When I say “Iron Sharpens Iron,” TD is one of those people who sharpens me. Let him sharpen you also!

Gus Cheliotis

GENERAL COUNSEL & COO, NASSAU FINANCIAL GROUP

The time that Todd spent with our Leadership Team was focused, intentional, and direct. He inspired us to refine how we lead ourselves and our team of 160 people to ensure we are making the most IMPACT possible in their lives, our clients’ lives, and our community. His energy is unmatched and his ability to connect with individuals is remarkable.

Brian Schultz

Assoc. DBIA, LEED AP, Director of Operations

If you’re looking for a high impact experience for the men of your church that will challenge them at their core and inspire them to be more, then bring in Todd Durkin. His insatiable passion and real-life coaching will connect with the men and move them to live a life of high impact. I would highly recommend you get a ‘Dose of Durkin’!

Jason Cullum

Lead Pastor, Christ’s Church

Todd is one of the elite resources in the country when it relates to helping high-performing CEOs and leaders create even greater impact in their field or life. He is transformative in the manner in which he delivers his narrative in order to connect, engage, and achieve impact at the highest levels. He is one of the great change agents anywhere – helping leaders go from great to excellence. I am proud of his work with my clients, many leaders of publicly traded companies and high-functioning management teams, and with me personally. He is a life coach and leadership master to those who are in sports and business.

Brad Deutser

CEO + President, Deutser, LLC

We brought Todd in for a virtual keynote for our Leadership, Education, Advocacy, and Development Group for Women. It was amazing to see how he not only connected with everyone through the screen, but you could literally feel his energy and passion as if he was living on stage with us. He not only inspired us and reminded us of the grit needed to “Get your mind right,” but also gave us actionable habits and homework to be the best version of ourselves. Todd gave us an outstanding presentation and truly inspires greatness every day!

Susan Couch

SVP Business Banking Client Manager, Bank of America

We invited Todd to have an impact on our sales and account management teams – to inspire them to think about personal health and well-being and to do so on an intellectual, emotional, and spiritual level. His presentation translated to lasting behavior change amongst our associates. From the moment Todd began his presentation, the teams were transfixed by his genuine energy and powerful, impactful messages about personal growth and accountability to the organization. Although Todd has trained many famous athletes, I highly encourage company leaders to understand that his messages are applicable to everyone in all industries. When you invite Todd to be a part of your life, your organization, you better be careful – he will make you better.

Alexi Vontsolos, MBA

Vice President, Sales & Account Management, Health Net of California

I attended the Todd Durkin Mastermind retreat in White Fish, Montana, because I know that to be a successful fitness professional and entrepreneur, I need to stay lit up and energized. Members of the TD Mastermind are passionate and elite at what they do because they put in the work and help others along the way. The TD Mastermind is a place to feel supported, cared about, seen, and inspired to do more for others. We are all on a mission, and we can’t do it alone. The members, coaches, and of course, Todd inspire me to be better and to do more. With the help of the TD Mastermind, I will go back to my community inspired and equipped with tools that needed sharpening. Montana was glorious, but this trip was all about the people.

Kelly Spraragen Young

TD Mastermind Member

I attended the Todd Durkin Mastermind retreat in Whitefish, MT, and have been an Institute level member since 2019. As a younger fitness professional with 8 years in the industry, joining the Mastermind has been a Godsend for my personal, professional, and spiritual growth. The Todd Durkin Mastermind consists of some of the best and consummate fitness professionals/business owners around the world, but most importantly, a goldmine of good, genuine people. Our visions, careers, service to others, and legacies require us to go deep into who we are and what we do as professionals. However, it’s the high-level coaching, support of fellow members, and commitment to sharpening each other that take us to different levels. Iron sharpens Iron.

Tim Carter

TD Mastermind Member

Joining the Todd Durkin Mastermind has been one of the best decisions, both professionally and personally I’ve ever made. To be part of a community with heart-centered leaders, who truly want the best for each other, has positively spilled into all areas of my life. The coaching from each leader and member of the TD Mastermind is world-class, genuine, and personal and has helped me grow and lead my team. I’ve had a safe community to come with any struggle, hardship, or big decision that felt overwhelming to navigate alone. We give so much of our hearts and souls in this industry, it’s important to have a place to fill back up with. Coming together at retreats gives you all the octane and more to keep chasing dreams and changing lives. Investing in the mastermind and being part of this community has proved beyond my expectations in every way. If you want to be part of a team who sees your strength, pushes you to greatness, and is there to catch you when you fall – the TD Mastermind is where it’s at!

Rachele Jaegers

TD Mastermind Member

The Todd Durkin Mastermind is my extended fitness family. Each time we gather, we seem to grow even closer as time continues to change us and our businesses. It just feels right. It is not always about crunching numbers, the number of new sign-ups, or how many programs we have running. It runs much deeper. As we grow older relationships and time become more valuable. You have only so many more clicks of the clock and encounters and experiences. They should be spent with those who elevate you. The TD Mastermind does just that!

Other ways to listen

More

Episode 365

Featuring Clay Manley

A Behind-The-Scenes Look at TRUE STRENGTH with Co-Author Clay Manley | Ep. 365 (TRUE STRENGTH Series; Part 3)

share

Subscribe

Recent Episodes

Creating Your ANNUAL STRATEGIC PLAN: 2025 Theme, “Big 5”, & Even a Tombstone Statement for Life | Ep. 404

Reflecting on 2024: Top Lessons, Big Growth, and Deepest Gratitude | Ep. 402

Top 10 Things I’m MOST Grateful for in 400-Podcast Episodes | Ep. 400

Gratitude, Dreams, & Thanksgiving with Melanie Durkin [Ep. 398]

My Last Helmet Note…EVER! [Ep. 396]

Ready to Elevate Your Life? Explore the TD Coaching Programs Today!

Real results, real impact

Drew Brees

NFL SUPER BOWL XLIV CHAMPION & MVP, 20 NFL SEASONS, 13 PRO BOWL SELECTIONS

Dr. David Jeremiah

Senior Pastor, Shadow Mountain Church & Turning Point Ministries

Brett Rypien

NFL Quarterback

John Teza

President & CEO, Hand and Stone Franchise Corp.

Gus Cheliotis

GENERAL COUNSEL & COO, NASSAU FINANCIAL GROUP

Brian Schultz

Assoc. DBIA, LEED AP, Director of Operations

Jason Cullum

Lead Pastor, Christ’s Church

Brad Deutser

CEO + President, Deutser, LLC

Susan Couch

SVP Business Banking Client Manager, Bank of America

Alexi Vontsolos, MBA

Vice President, Sales & Account Management, Health Net of California

Kelly Spraragen Young

TD Mastermind Member

Tim Carter

TD Mastermind Member

Rachele Jaegers

TD Mastermind Member

Matthew Stocker

TD Mastermind Member

Mastermind

Mastermind

Testimonials

Testimonials

Weekly Workouts

Weekly Workouts

Explore

Learn More

Get a "Dose of Durkin"