I Can’t Believe it Happened! [TD Times]

November 11, 2024
by Todd

Seriously, I can’t believe we got it done. On Tuesday, Oct 28 th , I visited our new IMPACT-X Performance location in Huntington Beach, CA. It was 9-days before the Grand-Opening slated for Thursday, November 7th , and I truly didn’t know if it was actually possible to get done what needed to get done.

It was then that I began to think:

Do we delay the Grand-Opening a week or two or even three?
Do we accept it possibly only getting to 75-80% done?
Do we have to crack the whip on the contractors to double-time the pace of buildout and put on more workers?
What do we need to get done to get it to where we are fully functional AND operational on November 7th ?

Have you ever been there? You can see your dream or visions coming true but it’s taking LONGER than you want…or that it’s not going to get done “in time?”

Well, It ALL TRANSFORMED over the last 9-days and we got it done on Thursday Nov 7th (well, at least 95% of it)!!!

Here are some of the amazing pics from the huge Grand-Opening Celebration just a few nights ago…

What an Amazing Grand-Opening at

IMPACT-X Performance, Huntington Beach, CA

Check out even some more images below. Here is the Welcome/Front-Desk Reception & Community Area:

Check out this Community section of IXP

and the entire Front-Desk/Lounge & Lobby Area

Unlike most other places, we are PURPOSELY putting a bigger lounge & community area into our 4,400 square feet as we WANT our people congregating BEFORE & AFTER sessions and classes and hanging out and connecting; We want our clients/members/community working at their “work-stations” as if it’s a Co-op space; We want them soaking in the energy that is at “The Most Positive Place on the Planet.”

Additionally, the “IMPACT Recovery Zone” is going to be a BIG HIT for those looking for sauna, cold-plunge, compression, acoustic vibration, and a whole lotta relaxation, recovery, and rejuvenation…

The IMPACT Recovery Zone is going to have massive IMPACT

On those looking for more Relaxation, Recovery, and Rejuvenation

And of course fitness. We couldn’t be MORE proud of the fitness space.

We have a dedicate space just for our group-fitness classes (ie. IMPACT-X Sweat; IMPACT-X Sweat & Soul; IMPACT-X Sport Stretch) and we have a dedicated space just for personal training & small-group training. This is a state-of-the art training area designed to get maximum results for the clients & members. Take a peek…

A world-class, dedicated space for both Large-Group Training…

and a separate dedicated space for Personal Training & Small-Group Training!

Here is HOW it all happened and WHY I share:

1. FIND A WAY.

I didn’t know if it would all get done just 9-days before the Grand-vOpening. There was one message to the IXP, TDE, and contractor team… FIND A WAY. Just find a way. Whatever that meant. When there’s a mission…FIND A WAY.

2. Just Keep WORKING…inch by inch, yard by yard, day by day.

It’s never fully-done anyway…Just get to the START LINE. Heck, there are always improvements to be made to any business. Even years into a business, there’s always progress to be made.

Sometimes our perfectionism can rob us of progress.

Sometimes our “accepted pace” is deemed OK because that’s what we are comfortable with.

Sometimes we spend more time deliberating than just working.

Just keep moving forward…inch by inch, yard by yard, day by day. How do you eat an elephant?

Exactly. One bite at a time.

3. LEAN-in on Your Team. And if you don’t have an A+ team around you,

you better change that real quick. Some shoutouts to my team…

Travis Barnes. Thank you. My business partner at IXP spent the last 8- days in Huntington Beach to ensure that we would OPEN on Nov 7th .

Done. World-class.

Andrew Ruiz. What a business leader. Andrew & his wife Sarah have been absolute rockstars in this entire process, since they committed to create the flagship IMPACT-X Performance on the West Coast.

Amanda Mittleman. Made it happen. Great community already. But helped transform this facility from the old (Momentum Fitness) to the new (IXP) so that she could now offer even more fitness, along with Recovery, Life-Coaching, and Faith & Inspiration.

Chase Mitchell. Our fearless CMO who has been guiding all marketing and “story-telling” for the IXP franchise. Chase is a servant-leader marketer with a passion to help bring more “Lighthouses” around Orange County…and the country.

Tom Dexter. The “x” factor. Would NOT have happened without Tom’s support to ALL above. He’s a guy you want in YOUR foxhole with you, regardless of what’s going down.

The Existing Community (the marriage of Momentum Fitness to

IMPACT-X Performance). People showed up in droves over the last 9+ days to move equipment, assist as needed, and lend a helping hand…and voice to all working hard as heck.

4. You MUST BELIEVE. Too much time and energy is spent on wondering what will happen if we don’t finish, contemplating alternatives if we don’t hit our deadline, or wasting precious mental energy on thinking something is NOT going to happen. I truly believe that when you are on a mission to complete something, if you are around the right people, with the right work-ethic, mindset, and attitude, that you can get a lot of stuff done. Sometimes it means you get it all done.

Sometimes it means you will get it 90% done…or even 80% done.

But it always gets A LOT further down the road when you BELIEVE, than if you sit there moaning & groaning and finding alternative measures to create a backup plan.

5. BE THE LIGHT. Always remember your mission. Why do you exist or why does your business exist. For us, our mission is to… BE THE LIGHT. That mission kept us driving to open up ON TIME and GET THE LIGHT ON. And for that, I’m grateful.

My friends, I want to say THANK YOU.

Thank you for all the well-wishes. The congratulations. The comments on the posts. And your thoughts & prayers.

When you are going through the storm, sometimes it’s a bit bumpy and you realistically question IF you can get done what you want in the time-frame you desire.

But those 5-points above can help you, me, or anyone to accomplish the mission you have set forth.

I’m excited that “Lighthouse #7” is now officially OPEN and shining LIGHT.

Thank you and I look forward to seeing you at one of our locations in the near future.

Keep being the LIGHT!