5-Things I’m Saying to Myself…as We are just Weeks away from Opening up IXP San Diego!

We are just weeks away from opening my new IMPACT-X Performance facility in San Diego, CA (Carmel Mountain Ranch). There is still a lot to do…but we are getting close.

I’ve been saying that it will open sometime between my 25th wedding anniversary (Feb 17th ) and my birthday (March 21st ). I know, that’s a 5-week variable. But I’ve been saying anywhere from a “best-case” to a “worst-case” scenario. Afterall, we are dealing with construction and a lot of moving parts…and that comes with several UNKNOWNS.

Therefore, my mentality is (5 things):

1. “Control the controllables.” I can’t control the build-out per se, but I can be ready when it’s GO TIME!!! And it’s coming quickly!!
2. “This too soon shall pass.” I shared on a recent podcast that I’m committed to doing my best to enjoy the “buildout process” this time. When I built out FQ10 26-years ago, I did NOT enjoy the process. And it’s hard to enjoy a construction zone. But I’m doing my best to build it out the right way, knowing that this time soon shall pass!!
3. “Stay in the NOW!” This is a hard one for me…but it’s crucial. It’s hard NOT to get hyped-up and excited for what is soon to be. It’s hard NOT to think about what IXP (IMPACT-X Performance) is about to become. It’s hard NOT to be excited for who we are going to serve and the community we will build from scratch.
4. “Get ready for WOW!!” Heck, I have a book about creating “WOW”… I literally can’t wait for this part. We have some really exciting things about to hit. And it’s coming in literally a matter of mere weeks.
5. Build a great CULTURE NOW!! One of the most important things from the start is creating an amazing culture. We did it at Fitness Quest 10, 26-years ago. And we’ll do it again at IXP—SD. Hire the right people. Attract clients & members who are fully committed to their health & fitness. And create a great COMMUNITY.

[When it comes to CULTURE, regardless of where you live or work, or the industry you are in, I just dropped a podcast on
“CULTURE—and Why it’s the Ultimate Performance Advantage.”]

Check out Ep. 463 on CULTURE now!! [CLICK HERE TO LISTEN]

Well, that’s a wrap. Create a SUPER week and I wish you a week full of peace, joy, and great health.

Much love,
Todd

P.S. #1. LISTEN to Ep. 463 NOW– “Why CULTURE Is the Ultimate Performance Advantage”!!
In today’s episode, I’m going ALL-IN on why culture is the ultimate performance advantage—and why it will always outperform strategy, systems, or talent alone.

This isn’t theory or buzzwords. This is real-time leadership straight from the trenches as I’m sharing exactly what it takes to build a world-class culture from Day One, the mistakes that leaders sometimes make that can quietly destroy an organization, and the non-negotiable standards that high-performing teams must live by every single day to build, grow, and sustain an iconic culture. If you’re a leader, coach, gym owner, or business owner who wants stronger teams, deeper loyalty, and an even more long-lasting impact—this episode is for YOU.

[LISTEN NOW]

Here are a few things you’ll learn in Episode 463:

• Why culture always beats strategy (and determines whether plans live or die).
• The biggest leadership mistakes that can silently destroy culture.
• Why you don’t get the culture you want—you get the culture you lead and tolerate.
• Real examples from world-class brands like Ritz-Carlton, Nordstrom, Chick-fil-A, Disney, Amazon, and more…
• How to define and live out a clear brand promise.
• 3-critical culture rules every leader must enforce.
• Why one wrong hire with the wrong energy can undo years of great work…and how to prevent it through our proven hiring process.
• How culture compounds—for better or worse. Get it RIGHT from the start.

All of that…and then some is in this week’s IMPACT SHOW episode.
LISTEN TODAY!!

Remember my friends, culture is not a mission statement hanging on a wall or a list of values buried on a website. It’s not what you say when things are easy or when business is booming.

Culture is revealed under pressure. It shows up in how your team treats each other when no one is watching, how they respond when things go wrong, and how your clients and members feel the moment they walk through the door—and the moment they leave. Culture doesn’t improve just because time passes or systems change. It improves when leadership improves. You don’t get the culture you hope for or wish for—you get the culture you lead, model, and tolerate every single day.

So here’s the challenge. Don’t wait until energy drops, turnover rises, or cracks start to show before you address culture. Start now. Take a hard look at the standards you’re enforcing, the behaviors you’re allowing, and the energy you’re bringing into every room you walk into. Have the conversations you’ve been avoiding. Reinforce the standards that matter most. And remember—culture starts with you.

P.S. #2. IF you would like to follow along the journey at IXP-San Diego and you would like to receive the latest updates, announcements, specials, etc, you can opt-in at www.impactXsandiego.com.

P.S. #3. JOB OPPORTUNITIES AVAILABLE at IMPACT-X Performance (SAN DIEGO)!! (If you apply for any of the positions, please share in the Subject Line what role you are applying to):

• Personal Trainer/Coach Positions. While we are not opening until February 2026, we are currently accepting applications as we prepare to Build a World-Class Team of Trainers starting in January 2026. If you are trainer/S&C coach who is looking for a great opportunity to change lives in San Diego, CA, now is your opportunity to be part of our team. I will be personally leading this group of coaches who will serve in both personal training AND large-group training roles.
  More Details / Apply Now Here!
• Stretch Therapists. We will have our signature hands-on “IMPACT Stretch Flow” sessions complimenting our training & recovery services. If you are already certified in FST or other stretch therapy (or you’re a coach who wants to learn hands-on manual stretching of our clients/members), APPLY TODAY
• Massage Therapists. Massage therapy has been part of my fitness offerings since Day 1 over 25-years ago. And it’s only MORE important now. We WILL have incredible Massage Therapy available at IXP-San Diego and we are exciting to share the power of touch.
  APPLY TODAY
• Directors of First Impressions. We love our “Directors of First Impressions” as they play a crucial role in setting the culture and offering extreme positivity, encouragement, and support to our clients/members. If you feel you could be a great addition to our San Diego location, please apply.
  APPLY TODAY

Visit this page to get all the information or to APPLY today… HERE!

P.S. #4. ONLINE Chapel Service will be THIS Sunday, February 1st at 4:30 pm PST (7:30 pm EST)—OPEN to any/all around the Globe.

Once a month, I currently do an open chapel session on ZOOM for any/all who want to go deeper in their faith or want/need some extra prayer in their life.

I invite you to join me Sunday, February 1st from 4:30-5:15 pm PST (7:30-8:15 pm EST) as we have a “Pre-Super Bowl Chapel” the week BEFORE the big game!

Thanks for reading today’s BLOG. Here’s some more information on Todd Durkin…
For two decades, Todd Durkin has been the”secret weapon” behind some of the world’s most elite men and women, including NFL Super Bowl champions & MVP’s, Hall of Famers, MLB All-Stars, and US Marines. While his track record as a 3x “Personal Trainer of the Year” and recipient of the Jack LaLanne award speaks to his unparalleled expertise as a strength & conditioning coach, his true gift lies in his ability to inspire people from the inside out. He is the master of helping people “get their mind right.”

Through his motivational speaking, best-selling books, and faith- driven approach, he’s cultivated a community of tens of thousands who are empowered to unlock their full potential. As the founder & owner of IMPACT-X Performance (fitness & recovery franchise) and the founder of Fitness Quest 10 in San Diego, Todd’s mission is to help people not only achieve physical greatness, but to develop the mental fortitude, spiritual grounding, and unwavering belief required to succeed in all aspects of life.
Todd is married to his wife Melanie and they have 3-kids (Luke, Brady, & McKenna).

To follow Todd or contact him, you can do so at…
IG: @ToddDurkin
FB: @ToddDurkinIXP
www.ToddDurkin.com or www.IMPACTxPerformance.com

Additionally, you can text him on his cell number at 619.304.2216. He will return your text message within 24-hours!