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Elevating Your Game in Fitness, Business, & Personal Development | Ep. 369 with Eddie Hertzman, CEO of Athletech News

Get ready to ignite your passion and dive deep into the world of entrepreneurship with today’s guest, Eddie Hertzman, the dynamic founder of Athletech News. In this electrifying episode of the Todd Durkin IMPACT SHOW, we unravel the threads of Eddie’s inspiring journey, the birth and meteoric rise of Athletech News, and his candid, unfiltered insights on the fitness industry, business strategies, trends, and personal development. This is a must-listen for anyone looking to make a serious impact in their lives and careers!

Highlights & Questions from Our Conversation:

  • The Birth of Athletech News: Eddie shares the origin story and development journey of Athletech News.

  • Who’s Tuning In?: Discover the demographics and unique traits of Athletech News subscribers.

  • Pitch Perfect: Eddie delivers an elevator pitch that captures the essence of Athletech News.

  • Fitness Industry Insight: Eddie’s take on why the fitness industry struggles to secure a serious seat at the business table.

  • Passion vs. Business: We delve into the delicate balance between passion and pragmatism in the fitness industry.

  • Investment Insights: Eddie’s top picks for investing in fitness studios or franchises.

  • Defining Wellness: Eddie’s perspective on what wellness truly means in today’s fitness landscape.

  • Personal Development: The areas Eddie is focusing on with his coach for personal growth.

  • The Power of Having a Coach: Eddie reveals why he has a coach and the most valuable aspects of having a business/life-coach.

  • Coaching Gold: Valuable advice from Eddie’s coach that can benefit life coaches and trainers.

  • Mastering Time: Eddie’s strategies for managing time and staying laser-focused on key goals.

  • Legacy and Impact: Eddie’s thoughts on the legacy he wants to leave and the impact he aspires to make.

This episode is packed with gems for anyone aiming to elevate their game in fitness, business, or personal development. Eddie’s insights are not just thought-provoking—they’re actionable steps you can apply right now to make a difference in your journey. I often say that “I like to learn from people who think differently.” Eddie Hertzman thinks differently and I love that. Tune-in, take notes, and get ready to be inspired to create your legacy and leave an indelible IMPACT!

If you like today’s IMPACT SHOW, please share it on your Social Media and pass it on to a friend or colleague. Our links are:

IG: @ToddDurkin @athletechnews

FB: @ToddDurkinFQ10

 

ABOUT Eddie Hertzman(Guest): 

Edward Hertzman is a serial entrepreneur who has launched multiple businesses across several industry verticals including media, fitness, wellness and sourcing. He is also a subject matter expert who has become the voice for the industries he has served. An early-stage investor in promising startups, he has contributed to their growth and value creation.

His latest venture, Athletech News, is a response to the fitness industry’s need for community, representation and a seat at the table. Much like sourcing more than a decade ago, fitness and wellness has been a fragmented, under-valued, and under-reported industry, with little transparency into the robust investments occurring in the space, or the dynamic leaders that drive these businesses. Athletech News answers to this need.

Prior to Hertzman’s latest venture, following several years on the ground as a supply chain executive, Hertzman founded Sourcing Journal in 2009. Today, Sourcing Journal is the world’s largest trade publication devoted to sourcing and supply chain in the apparel and textiles industry. In 2017, Hertzman sold the company to Penske Media Group. He remained on board as President for 5 years, during which time he was promoted to EVP of all Fairchild Media Titles, tasked with growing their portfolio of publications, while continuing to lead day-to-day operations at Sourcing Journal.

In 2023, Hertzman left Penske to launch his next media enterprise, Athletech Media Group. It has quickly become the media of record for the fitness and wellness industry with more than 60,000 subscribers signing on since its debut. Hertzman continues to consult for several retail and supply chain companies and through his company, Hertzman Global Ventures, he has made targeted investments in both PE funds and supply chain tech companies including Active Source Lab.

Hertzman is also a sought-after speaker, sharing his expertise at leading industry conferences and events. His innovative leadership has helped shape the way the industry approaches sustainability, commercial compliance, and global sourcing strategies.

Hertzman received a degree in economics from NYU and spent more than a decade working in top-level executive positions for major sourcing companies worldwide, including Synergies Worldwide and Pearl Global. He also sits on the Board for Delivering Good, a charitable organization that channels the resources of the fashion industry to those in need.

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Don’t forget that if you want more keys to unlock your potential and propel your success, you can order my book GET YOUR MIND RIGHT at www.todddurkin.com/getyourmindright or anywhere books are sold.

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ABOUT Todd Durkin (HOST):
Todd Durkin is one of the world’s leading coaches, trainers, and motivators. It’s no secret why some of the world’s top athletes have trained with him for nearly two decades. He’s a best-selling author, a motivational speaker, and founded the legendary Fitness Quest 10 in San Diego, CA. He currently coaches fellow trainers, coaches, and life-transformers in his Todd Durkin Mastermind group. Here, he mentors and shares his 25-years of wisdom in the industry on business, leadership, marketing, training, and personal growth.

Todd was a coach on the NBC & Netflix show “STRONG.” He’s a previous Jack LaLanne Award winner, a 2-time Trainer of the Year. Todd and his wife Melanie head up the Durkin IMPACT Foundation (501-c-3) that has raised over $250,000 since it started in 2013. 100% of all proceeds go back to kids and families in need. https://todddurkin.com/impact-foundation/

To learn more about Todd, visit www.ToddDurkin.com and www.FitnessQuest10.com.

Join his fire-breathing dragons’ community and receive regular motivational and inspirational emails. Visit  www.ToddDurkin.com and opt-in to receive his value-rich content.

Connect with Todd online in the following places:

You can listen to Todd’s podcast, The IMPACT Show, by going to www.todddurkin.com/podcast.

You can get any of his books by clicking here!  (Get Your Mind Right, WOW BOOK, The IMPACT Body Plan, What’s Next?

 

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Welcome to Todddurkin.com, where you’ll find everything you need to achieve your coaching, speaking, fitness, and wellness goals. Todd Durkin is a world-renowned trainer, coach, and motivational speaker, committed to helping you unleash your inner champion. From his bestselling books and online courses, to his high-energy live events and personal coaching services, Todd Durkin offers a wealth of resources to help you transform your body, mind, and spirit. Discover his innovative training techniques, nutrition plans, and powerful mindset strategies, and get ready to take your performance to the next level. Explore Todddurkin.com today and start your journey to a better you.

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