A Brand Born Out of Tragedy

This one today is quite an amazing story. Sean Lake is a former professional snowboarder who co-founded BUBS Naturals 4-years ago on the mission to make people’s health & wellness better. Since its inception, the company has seen meteoric growth and has changed thousands of people’s lives. And to think that the brand was born from a tragedy makes it even more special. 

The company “BUBS” is named after Sean’s childhood best friend, Glen “BUB” Doherty; a Navy Seal killed in Benghazi, Libya, on September 11, 2012.  Today’s IMPACT Show is a great story of 2 best friends, one gone but not forgotten and one living the dream and carrying on his best friend’s legacy.

 In today’s episode Sean shares:

  • How he became Shaun White’s manager. Todd also shares how he actually trained Shaun a long time ago and wait until you hear a crazy story. 
  • Dropping out of college with Glen to chase the dream.
  • 9/12, 2012 …the call about Glen’s death.
  • The sense of duty to protect Glen’s legacy.
  • The 30-day challenge that changed my life.
  • Fit at 50; Sean’s 7 day a week routine.
  • The growth of BUBS Naturals and why it has done so well.
  • The importance of giving back. 10% of all proceeds go to charity.
  • Take the 30 day challenge: www.BUBSNaturals.com – type in IMPACT at checkout to get 20% off

Please share today’s episode with someone who might benefit from this amazing legacy of Glen “BUB” Doherty and be sure to share it in your email list and Social Media. 

Please tag me and BUBS at:

IG/Twitter: @ToddDurkin @BubsNaturals
FB: @ToddDurkinFQ10@BubsNaturals


More one the episode

1:22 – Meet Sean lake, Co-founder of BUBS Naturals.

5:46 – Sean Lake becomes Shaun White’s team manager.
Todd and Sean share stories of training Shaun White.

12:33 – Fit at 50 – Sean’s 7 day a week routine.
Make my bed first thing. Warm lemon water. Zazen Meditation. Eating for my blood type – good nutrition. The Fitness Kitchen 5 days a week.

33:34 – Sean and Glen story…how it all started with BUBS Naturals.
Dropping out of college to follow their dream!

45:21 – The sense of duty to protect Glen’s legacy.
We wanted to keep Glen at the table. The Glen Doherty Memorial Foundation – 10% off all proceeds from BUBS goes to the foundation.

47:24 – The jar of collagen protein that changed Sean’s life – the 30-day challenge.

51:09 – How the collagen challenge turned into BUBS Naturals.
Glen’s call sign in the Navy was BUB

54:38 – The growth of BUBS Naturals.
Flavor…Solubility…Amino Acid Profile. Collagen Protein. MCT Oil Powder. Apple Cider Vinegar. Soon to come Functional Hydration – “Hydrate or Die”.

1:11:37 – Where to find  BUBS Naturals.

www.bubsnaturals.com. Take the 30-day challenge …at checkout use code IMPACT to get 20% off your first order


About Sean Lake:

Sean Lake grew up in Winchester, Massachusetts, before moving to Utah to become a professional snowboarder and general ski bum. Once he got that out of his system, he graduated from the University of Utah, using that degree to join Burton Snowboards, work as Shaun White’s Team Manager, and land a spot as the Director of Sports Marketing at DC Shoes. After decades in action sports marketing, Sean co-founded BUBS Naturals, a line of collagen peptides and other all-natural supplements that help athletes at all levels perform and feel their best.

Sean named BUBS Naturals after his childhood best friend Glen “BUB” Doherty, a Navy SEAL who was killed in Benghazi, Libya on 9/11 in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure-seeking life that Glen lived. Sean and the BUBS Naturals family further honor “Bub” by donating 10% of all profits to charities that support veterans.

A devoted husband, father, and fitness fanatic, Sean now lives in Encinitas, California, where he can ride his bike to work and still do a quick surf check from the office.

About Glen “BUB” Doherty….

Glen was an adventure seeker, a river guide, skier, Ironman competitor, fitness fanatic, chef, gardener, handyman, and epic storyteller. BUB was a national hero…a Navy SEAL who saved lives, and was always the life of the party. Glen was also the oldest and closest friend of BUBS Co-Founder, Sean Lake. Glen and Sean used to talk about the “fountain of youth” and how to keep exercising and getting after it like they were in their 20’s….when they were turning 40!

He passed away on September 11, 2012 in Benghazi, Libya.


Are you a Trainer, Coach, or Fitness Business Owner seeking to make even more IMPACT in your business & life?

You are only as good as the people you surround yourself with. Level up today with my “Best in Class” MASTERMIND program for fitness professionals. I invite you to connect, share, and grow with the top coaches, trainers, and entrepreneurs in the fitness industry. My MASTERMIND is for passionate and purpose-driven fitness professionals who want to create success & significance in their personal and professional lives. If that sounds like you, visit: ToddDurkinMastermind.com to enroll or apply today. If you do so within the next 24 hours, you will receive a FREE video of one of my recent “ALL MASTERMIND” coaching calls. There are so many lost souls right now that need “our” LIGHT.  Let’s make a difference together, one life at a time! 


Please keep your questions coming so I can highlight you on the podcast!! 

If you have a burning question and want to be featured on the IMPACT show, go to www.todddurkin.com/podcast, fill out the form, and submit your questions! 


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About the Author



Todd Durkin, MA, is a world-renown trainer, coach, author and motivational keynote speaker who trains dozens of elite, high-profile NFL, MLB, and MMA athletes, including two Super Bowl MVP’s, one NFL League MVP, Olympic gold medalists, Heisman Trophy winners, and MMA champions. Todd is a 2-Time Trainer of the Year, the 2017 Jack LaLanne Award recipient, the 2018 Canfitpro International Presenter of the Year, a member of the Under Armour Training Team, and a Top-100 Most Influential People in Health & Fitness.

Todd was a featured trainer on the popular TV show, NBC STRONG, which is now airing on Netflix. His award-winning gym, Fitness Quest 10 in San Diego, CA, is a Top-10 Gym in America and his 3 best-selling books, Get Your Mind Right, The WOW BOOK, and The IMPACT Body Plan, have both changed thousands of people’s lives. If you would like to get motivated and inspired now, you can pick these books up at www.Amazon.com, or if you would like a signed copy, please purchase at www.ToddDurkin.com/
TD Mastermind Coaching Program for Trainers & Fit-Pros

If you are a trainer, coach, or fitness pro, you need to check out Todd’s Mastermind Coaching Program. It is designed to help you create excellence in your business & life. It consists of 2-live retreats per year, monthly coaching, access to Todd and his team of coaches, select and unique opportunities within Todd’s network, weekly motivation, and a whole lot more. This is all primarily virtual so you can be located anywhere around the globe and you can join at any time.

Here are all the details: www.ToddDurkinMastermind.com
IMPACT Coaching for High-Performers & Growth-Minded individuals (Primarily NON-fit-pros)

If you are NOT a fitness pro, but a person who seeks high-performance and growth in business and life. There is a unique opportunity to work directly with Todd in his brand new IMPACT Coaching program. It’s only 60-Days long, but it’s an intense immersion in personal coaching (body, mind, AND spirit) and business coaching. There will only be 12-people in this program—one might as well be YOU.

The IMPACT Coaching Program is currently closed for registration but you can stay updated at https://todddurkin.com/impact-coaching/
New Podcast

Lastly, Todd’s new podcast (“The Todd Durkin IMPACT Show”) just dropped, and we would love for you to listen. It’s designed to motivate and inspire you to live a life full of passion, purpose, and IMPACT, and it’s guaranteed to Get Your Mind Right. Check it out and subscribe today at www.todddurkin.com/podcast. We also have a part of the podcast where we take your Q&A, so please send us your questions through the weblink.

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