The Blog

The Blog

A Brand Born Out of Tragedy

This one today is quite an amazing story. Sean Lake is a former professional snowboarder who co-founded BUBS Naturals 4-years ago on the mission to make people’s health & wellness better. Since its inception, the company has seen meteoric growth and has changed thousands of people’s lives. And to think that the brand was born from a tragedy makes it even more special. 

The company “BUBS” is named after Sean’s childhood best friend, Glen “BUB” Doherty; a Navy Seal killed in Benghazi, Libya, on September 11, 2012.  Today’s IMPACT Show is a great story of 2 best friends, one gone but not forgotten and one living the dream and carrying on his best friend’s legacy.

 In today’s episode Sean shares:

  • How he became Shaun White’s manager. Todd also shares how he actually trained Shaun a long time ago and wait until you hear a crazy story. 
  • Dropping out of college with Glen to chase the dream.
  • 9/12, 2012 …the call about Glen’s death.
  • The sense of duty to protect Glen’s legacy.
  • The 30-day challenge that changed my life.
  • Fit at 50; Sean’s 7 day a week routine.
  • The growth of BUBS Naturals and why it has done so well.
  • The importance of giving back. 10% of all proceeds go to charity.
  • Take the 30 day challenge: – type in IMPACT at checkout to get 20% off

Please share today’s episode with someone who might benefit from this amazing legacy of Glen “BUB” Doherty and be sure to share it in your email list and Social Media. 

Please tag me and BUBS at:

IG/Twitter: @ToddDurkin @BubsNaturals
FB: @ToddDurkinFQ10@BubsNaturals

More one the episode

1:22 – Meet Sean lake, Co-founder of BUBS Naturals.

5:46 – Sean Lake becomes Shaun White’s team manager.
Todd and Sean share stories of training Shaun White.

12:33 – Fit at 50 – Sean’s 7 day a week routine.
Make my bed first thing. Warm lemon water. Zazen Meditation. Eating for my blood type – good nutrition. The Fitness Kitchen 5 days a week.

33:34 – Sean and Glen story…how it all started with BUBS Naturals.
Dropping out of college to follow their dream!

45:21 – The sense of duty to protect Glen’s legacy.
We wanted to keep Glen at the table. The Glen Doherty Memorial Foundation – 10% off all proceeds from BUBS goes to the foundation.

47:24 – The jar of collagen protein that changed Sean’s life – the 30-day challenge.

51:09 – How the collagen challenge turned into BUBS Naturals.
Glen’s call sign in the Navy was BUB

54:38 – The growth of BUBS Naturals.
Flavor…Solubility…Amino Acid Profile. Collagen Protein. MCT Oil Powder. Apple Cider Vinegar. Soon to come Functional Hydration – “Hydrate or Die”.

1:11:37 – Where to find  BUBS Naturals. Take the 30-day challenge …at checkout use code IMPACT to get 20% off your first order

About Sean Lake:

Sean Lake grew up in Winchester, Massachusetts, before moving to Utah to become a professional snowboarder and general ski bum. Once he got that out of his system, he graduated from the University of Utah, using that degree to join Burton Snowboards, work as Shaun White’s Team Manager, and land a spot as the Director of Sports Marketing at DC Shoes. After decades in action sports marketing, Sean co-founded BUBS Naturals, a line of collagen peptides and other all-natural supplements that help athletes at all levels perform and feel their best.

Sean named BUBS Naturals after his childhood best friend Glen “BUB” Doherty, a Navy SEAL who was killed in Benghazi, Libya on 9/11 in 2012. In addition to remembering Glen for the patriot he is, the BUBS ethos centers around the passionate and adventure-seeking life that Glen lived. Sean and the BUBS Naturals family further honor “Bub” by donating 10% of all profits to charities that support veterans.

A devoted husband, father, and fitness fanatic, Sean now lives in Encinitas, California, where he can ride his bike to work and still do a quick surf check from the office.

About Glen “BUB” Doherty….

Glen was an adventure seeker, a river guide, skier, Ironman competitor, fitness fanatic, chef, gardener, handyman, and epic storyteller. BUB was a national hero…a Navy SEAL who saved lives, and was always the life of the party. Glen was also the oldest and closest friend of BUBS Co-Founder, Sean Lake. Glen and Sean used to talk about the “fountain of youth” and how to keep exercising and getting after it like they were in their 20’s….when they were turning 40!

He passed away on September 11, 2012 in Benghazi, Libya.

Are you a Trainer, Coach, or Fitness Business Owner seeking to make even more IMPACT in your business & life?

You are only as good as the people you surround yourself with. Level up today with my “Best in Class” MASTERMIND program for fitness professionals. I invite you to connect, share, and grow with the top coaches, trainers, and entrepreneurs in the fitness industry. My MASTERMIND is for passionate and purpose-driven fitness professionals who want to create success & significance in their personal and professional lives. If that sounds like you, visit: to enroll or apply today. If you do so within the next 24 hours, you will receive a FREE video of one of my recent “ALL MASTERMIND” coaching calls. There are so many lost souls right now that need “our” LIGHT.  Let’s make a difference together, one life at a time! 

Please keep your questions coming so I can highlight you on the podcast!! 

If you have a burning question and want to be featured on the IMPACT show, go to, fill out the form, and submit your questions! 

Follow Todd…

→ Instagram & Twitter: @ToddDurkin
→ Youtube:
→ FB: @ToddDurkinFQ10

Don’t forget that if you want more keys to unlock your potential and propel your success, you can order my book GET YOUR MIND RIGHT at or anywhere books are sold.

Get Your Mind Right now available on AUDIO:

Want more Motivation and Inspiration?? Sign up for my newsletter The TD Times that comes out on the 10th of every month full of great content

Similar Posts