The Blog



The Blog


Are You Relevant?

Are you relevant?

Like what you do with your company?
Like the work that you continually produce?
Are you at the forefront of people’s minds because of the work that you do?

Regardless of the role within your company (from newbie to owner), you and your business must stay relevant. Like always at the forefront of people’s minds.

Otherwise, you die.

I have always said that you have to be so good at what you do that people can’t take their eyes off you.

Are you that?

I know it sounds harsh, but you must stay relevant.
Because the consequences of not staying relevant are even more harsh.

Maybe you’re a trainer. Or a coach. Maybe you’re a teacher. Maybe you’re an accountant. Or doctor. Or financial advisor. Or work for a small company. Or you work for a large company. Or a university.

Regardless, it is important that the work you do MATTERS. Because it does.

What sets you apart? Why should people choose to work with you? Or learn from you? Or listen to you? Or do business with you? Or be coached by you?

And it’s not just because you have an initial after your name (ie. MA, PhD, MD, CSCS, etc.). That’s not what I’m talking about. There are a lot of credentials out there. And credentials by themselves aren’t going to put you in the category that you most likely strive for.

Are you truly an expert at what you do? And if you answered yes, WHY do you think so?

Is your positive attitude contagious so people enjoy being around you?

Is there a specific skill, or gift, or niche that you have that allows you to stand out from the rest within your career?

Are you a people-pleaser? And by that, I mean “do people like working with you or being around you?” And are you sure of your answer?! 🙂

Do you make other people laugh or smile?

I believe the bottom line is that you must stay RELEVANT.

And by that, I mean the “work” that you consistently produce is labeled a “difference-maker.”
By the attitude that you bring to your “teammates” is a positive-influence.
By the work that you and your company, school, or church does is so RELEVANT that people can’t do without you and/or it.
That people are always talking about you… positively.

Just some food for thought. Stay RELEVANT.

Read great books.
Surround yourself with positive people that are so busy being forward-thinkers, that they don’t have time to gossip about others.
Produce quality work that makes a difference.
Go the extra distance for your clients. Or students. Or athletes. Or employees. Or employer.
Serve others. More.
Serve the cause. More.
And most importantly, have a deep, genuine interest in every single person you contact every single day. And do it with a smile on your face.

And watch what happens.

Stay relevant my friends. Stay relevant.

WOW (Word of the Week) = RELEVANT

What are you going to do this week to be most RELEVANT?
As a friend? As a parent? As an employee or an employer? As a business?

What are you going to do this week that is MOST going to move the needle? Choose the 2 or 3 most important items and DO THEM.

Be RELEVANT this week. I WILL!

Todd