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The Secrets to Writing a Best-Selling Book | Ep. 366 with Clay Manley (Part 4; True Strength Series)

We are back with multiple 2x-times best-selling author Clay Manley. Clay is an award-winning copywriter who went from working with some of the biggest brands in the world to now a non-fiction author. His story is incredible. His devotion to his craft is extraordinary. His work is world-class. And today, I want to dive into ALL of that…and then some as we peel back the curtain even more on the habits, routines, and processes of what makes a prolific author like him tick. 

Here is some of what I ask Clay today on Part 2 of his interview that started on last week’s IMPACT SHOW podcast:

  • You went from working on some of the biggest brands in the world like Marvel and Petco…to now being a nonfiction author. How did you make that transition? 
  • Walk us through your creative process. How do you approach co-authoring, or ghostwriting a book? 
  • What are your unique rituals or habits you have for writing a book? 
  • Talk more about “creative windows.” How do YOU create them or when do you find you are MOST creative? 
  • Talk even more about your creative writing process. Give us some of your top secrets…
  • Where did you physically WRITE the majority of our TRUE STRENGTH book? Explain that process…
  • For someone who has a tough time writing or getting “blocks” of time, what are some of your recommendations?
  • I know you have this BHAG goal of writing 10 New York Times Best Selling books. Why 10? How did you come up with this goal?
  • Do you think everyone has ONE BOOK in them?
  • What does your day-to-day routine look like? How often are you reading, or writing? Who are some of your favorite authors?
  • What are some of the unique challenges you face as a co-author, and ghostwriter and how do you overcome them?
  • How do you strike a balance between honoring the author’s vision and infusing your own creativity into the work?
  • How do you handle negative reviews or criticism of your work?
  • Who inspires you?
  • What gives you TRUE STRENGTH?
  • What’s next for you? 

It is said that if you want to be great, you must “Embrace the Process.”  This episode gives you all the behind-the-scenes” look at the routines, rituals, and habits of a best-selling author and copywriter.  

If you enjoy today’s SHOW, please do me a favor. Please SHARE this episode with your friends, family, and community and don’t forget to SHARE it on your IG, FB, or social media. Please tag both Clay and me and we will reciprocate some love.


IG: @ToddDurkin @Clay.Manley

#TrueStrength #IMPACTShow #Podcast #Ep365

Purchase TRUE STRENGTH Here.

About Clay Manley (Guest)

Clay Manley is a proud father, Simon & Schuster-published

author, and prize-winning copywriter and marketing consultant on a bold mission to co-author 10 New York Times bestselling books alongside his next 10 clients. His work has earned accolades from the American Writers & Artists Institute (AWAI), Forbes, and Inc. 5000. And his words have been endorsed by world-renowned leaders, entrepreneurs, and athletes including New York Times bestselling author John C. Maxwell, international keynote speaker and entrepreneur Justin Prince, and ultra-en-durance athlete and Ironman world record-holder James “The Iron Cowboy” Lawrence. A native of Wheaton, Illinois, and a graduate of Indiana University, Clay now lives in Summerville, South Carolina with his wife, Kelli, their son, Weston, and their cat, Frankie. For inquiries, contact For insight and inspiration, follow Clay on Instagram at @Clay.Manley.



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ABOUT Todd Durkin (HOST):
Todd Durkin is one of the world’s leading coaches, trainers, and motivators. It’s no secret why some of the world’s top athletes have trained with him for nearly two decades. He’s a best-selling author, a motivational speaker, and founded the legendary Fitness Quest 10 in San Diego, CA. He currently coaches fellow trainers, coaches, and life-transformers in his Todd Durkin Mastermind group. Here, he mentors and shares his 25-years of wisdom in the industry on business, leadership, marketing, training, and personal growth.

Todd was a coach on the NBC & Netflix show “STRONG.” He’s a previous Jack LaLanne Award winner, a 2-time Trainer of the Year. Todd and his wife Melanie head up the Durkin IMPACT Foundation (501-c-3) that has raised over $250,000 since it started in 2013. 100% of all proceeds go back to kids and families in need.

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