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A Behind-The-Scenes Look at TRUE STRENGTH with Co-Author Clay Manley | Ep. 365 (TRUE STRENGTH Series; Part 3)

Someone recently asked me how I got TRUE STRENGTH written, published, printed, and out to the public in 6-months from start to finish. The answer is easy. A strong mission & vision, tons of hard work…and a man named Clay Manley. Who is Clay Manley? Good question.

Clay Manley is my co-author of TRUE STRENGTH and an absolute God-send. I’ve known and worked with him for a long time but never in this capacity or with this intensity. From the start of the creation of the TRUE STRENGTH in mid-December 2023, to writing it in Q1 & Q2 of 2024, to launching it on June 18th, 2024…it has been one heckuva process and story. Clay, as a professional copywriter/book-author was FULL-TIME on this project and we spent a TON of time an energy on it. 

As a matter of fact, that’s what today’s episode is all about. I want to share the “behind-the-scenes” process of writing the book and go deep on what it REALLY took to get the book out…and how and why it got done so quickly. I also want to reveal more about my co-author Clay Manley and why he was the right guy for this project. 

Without further ado, let’s dive into today’s episode with Clay Manley. Here is some of what I asked Clay on today’s IMPACT SHOW:

  1. Give us a bit about your background, how we got initially got connected, and how this whole TRUE STRENGTH book project started…
  2. If someone asked YOU to define “True Strength” and share what the book TRUE STRENGTH is about, how would you define it?
  3. How possibly did this book go from NOTHING to Best-Seller (literally) in 6-months. Take us through that process…
  4. What was the most challenging part of writing TRUE STRENGTH?
  5. What was the most enjoyable part of writing TRUE STRENGTH?
  6. What was the hardest part of writing TRUE STRENGTH?
  7. What was your favorite part of writing TRUE STRENGTH?
  8. Give us some even deeper insight into the process of writing TRUE STRENGTH…
  9. What’s your prediction of what happens to this book? What do you think it’s going to do?
  10. Anything else you would like to share…

Fascinating insights and process when you hear the “behind-the-scenes,” right? I’m excited for TRUE STRENGTH to be out into the public. I’m excited a portion of the book sales will go back to fight mental health disease and suicide prevention. And I’m excited and grateful for Clay Manley. This book could NOT have gotten done in 6-months without him. And it wouldn’t be as “good” if I didn’t have his touch & professionalism on many levels, regardless of when it came out.

If you enjoy today’s SHOW, can you please do us a favor? Please SHARE this episode with your friends, family, and community and don’t forget to SHARE it on your IG, FB, or social media. 

Please tag both Clay and me and we will reciprocate some love.


IG: @ToddDurkin @Clay.Manley

#TrueStrength #IMPACTShow #Podcast #Ep365


TRUE STRENGTH makes a great gift. Whether you get it for yourself or for someone else, this book will IMPACT the way you think, dream, and operate your life.

Get it today!

About Clay Manley (Guest)

Clay Manley is a proud father, Simon & Schuster-published

author, and prize-winning copywriter and marketing consultant on a bold mission to co-author 10 New York Times bestselling books alongside his next 10 clients. His work has earned accolades from the American Writers & Artists Institute (AWAI), Forbes, and Inc. 5000. And his words have been endorsed by world-renowned leaders, entrepreneurs, and athletes including New York Times bestselling author John C. Maxwell, international keynote speaker and entrepreneur Justin Prince, and ultra-en-durance athlete and Ironman world record-holder James “The Iron Cowboy” Lawrence. A native of Wheaton, Illinois, and a graduate of Indiana University, Clay now lives in Summerville, South Carolina with his wife, Kelli, their son, Weston, and their cat, Frankie. For inquiries, contact For insight and inspiration, follow Clay on Instagram at @Clay.Manley.

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