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Earning Your MEPS with Myzone and Emmet Williams

We are heading over to Australia for today’s IMPACT episode, where I have one of my long-time friends and colleagues on the Show, Emmett Williams. Emmett is the CEO and co-founder of Myzone, and we cover a multitude of topics today from fitness, business, mindset, and what it takes to create a competitive advantage these days.

Specifically, here is what you will learn In today’s episode:

  • How & Why Myzone started back in 2011.
  • What are MEPS, and why is “effort” rewarded so much with Myzone.
  • The most difficult business challenge Emmett ever had and how seven employees saved the company. 
  • Learn what separates Myzone from its other competitors in this fitness technology/wearables space.
  • Learn what the new “MZ-Switch” is and how users can now track their calories, HR, and MEP’s while swimming and doing other water-based activities.
  • Hear Emmett’s predictions and trends for the future of fitness.
  • Emmett shares how his son got the monkey off his back and “got his mind right.”

Enjoy today’s Show, please snap a picture of the cover, and share it on your social media. Please be sure to tag Emmett, Myzone, and myself as you are out there getting in your MEPS!

IG/Twitter: @ToddDurkin @myzonemoves @emmett.williams 
Facebook: @TodddurkinFQ10

More on the episode:

1:20 – Emmett Williams in Australia
Shares about his first live event since COVID.

5:18 – The Beginning of MYZONE 2011.
Emmett shares the purpose of MyZone – Make people feel good about their exercise routine!

11:44  – The Competitive Advantage 
Trigger, Routine, Reward.

16:00 – MyZone Struggles
Chance requires a little bit of luck, 7 employees step up to save MyZone!

22:00 – The Turning Point
When we knew it would be ok. Building the community in gyms and creating tribes.

41:38 – The Future of Fitness
Emmett shares his thoughts on where he sees it going. The job to be done will always be the same – the way it is delivered will change.

47:20 – Maximize Health & Mindset
Emmett gives some motivational Spittin’ Fire

51:00 – Close
Snap the band and get rid of the negative nit!

About Emmett Williams:

Emmett Williams has worked worldwide in the fitness industry, returning recently to Australia after nine years in the United States. Having built and owned gyms on one side of the ledger, to having owned and grown international sales and marketing company CFM on the other side of the ledger, Williams now allocates most of his time as a partner in wearable technology company Myzone. He has been named to Fitness Australia’s prestigious Roll of Honor for excellence in leadership, and he accepted IHRSA’s Supplier of the Year award on behalf of Myzone. Williams is on the board of IHRSA’s Industry Partner Council as well as the Global Health and Fitness Alliance.

Please keep your questions coming so I can highlight you on the podcast!!

If you have a burning question and want to be featured on the IMPACT show, go to, fill out the form, and submit your questions! 

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Todd Durkin is one of the leading coaches, trainers, and motivators in the world. It’s no secret why some of the world’s top athletes have trained with him for nearly two decades. He’s a best-selling author, a motivational speaker, and owns the legendary Fitness Quest 10 in San Diego, CA, where he leads an amazing team of 42 teammates.

Todd is a coach on the Netflix show “STRONG” that is must-watch TV. He is a previous Jack LaLanne Award winner, a 2-time Trainer of the Year, and he runs his Todd Durkin Mastermind group of top trainers and fitness pros around the globe, coaching them with business, leadership, marketing, training, and personal growth mentorship.

Todd and his wife Melanie head up the Durkin IMPACT Foundation (501-c-3) that has raised over $250,000 since it started in 2013. 100% of all proceeds go back to kids and families in need.

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