FQ10 Trainer to PopSugar Fitness Host to Online Visionary

In 2005, I hired a green trainer who had just moved from Boston to Cali. She grew quickly and blossomed into one of my best trainers at Fitness Quest 10. She starred in a bunch of my DVD’s (yes!), she taught boot camp, and she had an incredible following. After 6-years at FQ10, Anna went on to host PopSugar Fitness for many years before starting her “Visionary Planner” business with her husband Vito LaFata.

In today’s episode, you will hear Anna’s top lessons from being a trainer at Fitness Quest 10, tips to building an online business, tips to being good on camera, and she shares her journey from going from a fitness pro to helping people unpack their expertise and discover their full vision & purpose. Anna also shares how she is able to be a mom and entrepreneur at the same time and be successful in both. She and her husband Vito have truly built their dream business and it all takes place on their vineyard in Temecula.

This episode is a fun one. It’s full of wisdom, nostalgia, and insights on how to grow your online business. And it’s full of how to discover your vision and then potentiate it. 

Enjoy the show and please share it on your social media and be sure to tag us.
IG/Twitter:  @ToddDurkin @annarenderer @thevisionaryplanner
Facebook:  @ToddDurkinFQ10 


More on the episode:

1:09 – Meet Anna Renderer La Fata; one of my best ever hires 

4:01 – Anna shares her hunger for growth and building her dream

7:15 – The need to provide for my family 

9:32 – Vision for Life

11:15 – Boston to San Diego with no job

16:03 – Become an excellent trainer and stretch to get better

22:50 – Pop Sugar…What’s next?

28:40 – Build a Visionary Life

37:25 – Are you ready for the camera?

43:06 –  Mindset tips for building an online business – mentors give you perspective

47:08  – Sharing a business with your husband

53:05 – What’s next for Anna?


About Anna Renderer La Fata:

Anna Renderer La Fata, is an entrepreneur, high performance and brand building coach, but prides herself on doing this as a mom, wife! She’s best known for her role as the Host of POPSUGAR Fitness. Anna’s built multiple online brands, including a women’s lifestyle brand, “Sexy Confident Life” and a business retreat brand with her husband Vito called “Vision In The Vineyards”. Anna loves coaching experts and influencers on how to take the fastest path to building a visionary brand and business using their Visionary Planner System. 

Follow  Anna: IG: @annarenderer, websites: www.annarenderer.com, and www.thevisionaryplanner.com


Are you a Trainer, Coach, or Fitness Business Owner seeking to make a more significant IMPACT? If so, I invite you to join the Todd Durkin Mastermind Program.

My Mastermind Program is for those seeking “best in class” content & coaching in personal development, leadership, business, marketing & coaching.

Exclusively for my podcast listeners, and for a limited time, you can receive a FREE fitness business assessment and a complimentary (60 min) coaching call.

Simply visit https://todddurkinmastermind.com/free-vna-coaching-call.


FREE ‘GET ONLINE’ WORKSHOP ANNOUNCEMENT! 

“MONETIZE YOUR MESSAGE”
MAP OUT THE “4 ELEMENTS”  THAT TURN YOUR EXPERT KNOWLEDG INTO A PROFITABLE ONLINE OFFER & BUSINESS!

I invite you to join Anna, Vito, and myself for a special 1-Day Virtual Workshop. If you’re truly serious about building an online business (not just an online service or 1 on 1 coaching) then you don’t want to miss out on this deep dive training led by Vito, Anna, and myself as a special guest!

The Free 4 Hour workshop will be hosted inside their Online Business Success Secrets Group on, Saturday, Sept 26th. Request to be added here and join us LIVE to get your questions answered and have a chance to win prizes! https://www.thevisionaryplanner.com/free-group-signup 

Let them know TD sent you 🙂


If you enjoy the Todd Durkin IMPACT Show, can you please do a few things:

  • Give us a 5-star rating on iTunes.
  • Provide a great review of what you love about the show.
  • Please SHARE the episode on your Social Media or in a newsletter.

For more information on Todd’s new book, GET YOUR MIND RIGHT, go to:www.todddurkin.com/getyourmindright.


We LOVE your questions for the podcast!!

To ask Todd a question for the podcast, please go to www.todddurkin.com/podcast and ask anything on your mind!


Follow Todd…

→ Instagram & Twitter: @ToddDurkin
→ Youtube: https://www.youtube.com/user/ToddDurkinFQ10
→ FB: @ToddDurkinFQ10


→ If you are a fitness pro or trainer and want to be coached by Todd, visit https://todddurkinmastermind.com/

About the Author



Todd Durkin, MA, is a world-renown trainer, coach, author and motivational keynote speaker who trains dozens of elite, high-profile NFL, MLB, and MMA athletes, including two Super Bowl MVP’s, one NFL League MVP, Olympic gold medalists, Heisman Trophy winners, and MMA champions. Todd is a 2-Time Trainer of the Year, the 2017 Jack LaLanne Award recipient, the 2018 Canfitpro International Presenter of the Year, a member of the Under Armour Training Team, and a Top-100 Most Influential People in Health & Fitness.

Todd was a featured trainer on the popular TV show, NBC STRONG, which is now airing on Netflix. His award-winning gym, Fitness Quest 10 in San Diego, CA, is a Top-10 Gym in America and his 3 best-selling books, Get Your Mind Right, The WOW BOOK, and The IMPACT Body Plan, have both changed thousands of people’s lives. If you would like to get motivated and inspired now, you can pick these books up at www.Amazon.com, or if you would like a signed copy, please purchase at www.ToddDurkin.com/
TD Mastermind Coaching Program for Trainers & Fit-Pros

If you are a trainer, coach, or fitness pro, you need to check out Todd’s Mastermind Coaching Program. It is designed to help you create excellence in your business & life. It consists of 2-live retreats per year, monthly coaching, access to Todd and his team of coaches, select and unique opportunities within Todd’s network, weekly motivation, and a whole lot more. This is all primarily virtual so you can be located anywhere around the globe and you can join at any time.

Here are all the details: www.ToddDurkinMastermind.com
IMPACT Coaching for High-Performers & Growth-Minded individuals (Primarily NON-fit-pros)

If you are NOT a fitness pro, but a person who seeks high-performance and growth in business and life. There is a unique opportunity to work directly with Todd in his brand new IMPACT Coaching program. It’s only 60-Days long, but it’s an intense immersion in personal coaching (body, mind, AND spirit) and business coaching. There will only be 12-people in this program—one might as well be YOU.

The IMPACT Coaching Program is currently closed for registration but you can stay updated at https://todddurkin.com/impact-coaching/
New Podcast

Lastly, Todd’s new podcast (“The Todd Durkin IMPACT Show”) just dropped, and we would love for you to listen. It’s designed to motivate and inspire you to live a life full of passion, purpose, and IMPACT, and it’s guaranteed to Get Your Mind Right. Check it out and subscribe today at www.todddurkin.com/podcast. We also have a part of the podcast where we take your Q&A, so please send us your questions through the weblink.

We love featuring our fans!
Hire Todd to speak at your company, conference, or business

Todd delivers riveting, energizing, and enlightening keynotes and motivational talks and would love the opportunity to fire-up your people. Simply reach out to us via email (durkin@fitnessquest10.com) and Todd or a teammate will get back to you within 48-hours on how we can BEST help you.
Please CONNECT with us!

Todd can be reached on Instagram at @ToddDurkin, FB FAN page at www.Facebook.com/ToddDurkinFQ10, or email at durkin@fitnessquest10.com

You can sign up for his FREE monthly newsletter at www.ToddDurkin.com.

Leave a Reply

Your email address will not be published. Required fields are marked *