Meet One Of The Top 25 Most Influential Women In Sports Today

Kelli Masters is one of the Top 25 Most Influential Women in Sports Today. She is an NFL sports agent who has represented more professional athletes than any woman in the industry, having served as an agent/contract advisor to players in every NFL draft since 2006. In 2010, she made history as the first woman to represent a first-round pick in the NFL Draft.

In this episode, I had the opportunity to dive in deep with Kelli about the reality of her job as a sports agent… and the reality of what it takes to overcome adversity, be a pioneer, and be DIFFERENT, regardless of one’s chosen industry. It just so happens that in the male-dominated, seemingly glamorous job of sports agent, Kelli has had to overcome more challenges than most. She reveals what she specifically does to represent her clients so well and how staying purpose-driven has allowed her to positively IMPACT so many young men and women today.

Listen in to my friend Kelli Masters now and see how she handles her business and makes an incredible IMPACT on the many lives she touches.

Please be sure to SHARE this episode and Tag me @ToddDurkin


4:46- Meet Super Sports Agent Kelli Masters
One of the most influential women in sport.

9:11- “I Just Wanted To Be Excellent.”
The real motivation behind being “one of the most influential women”…

11:14- The Perpetual Desire For Growth
As you evolve, so does your work.

12:21- Taking The Limits Off Of Your Work
It’s more.

13:05- True Fame
Committing to the process.

13:46- How Does KMM Sports Differ Than Anybody Else Out There?
A refusal to compromise. Success is doing things the right way.

15:33- The Power Of Trust

16:25- How Kelli Masters Became A Sports Agent
Where passion meets need… and need meets perseverance.

19:29- “I Know In My Heart That I’m Going To Be Great At This.”
Being ok with being different.

21:12- How the NFL Combine Mirrors Miss USA Pageant. 🙂

21:56- The Reality Of Being A Pioneer
The hardest parts of being a sports agent…

26:53- What Kelli Is Really Recruiting 

30:04- What Brings Kelli The Most Joy In Her Job?
Emotion-driven moments… the moments of meaning.

32:49- How The Industry Has Changed
The reality of social media and the effect of giving away too many resources.

39:00- The Right Way Is The Hard Way
The value of maintaining integrity.

39:39- KMM Sports

42:05- What Kelli Would Tell A Young Man Or Woman Becoming A Sports Agent

45:25- PURPOSE
The shift of being motivated by fear… to being driven by purpose.

Thank you Kelli Masters for being a guest on the IMPACT Show!
Tag her on on IG @kellimasters and Twitter @KMMsports

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ABOUT: Todd Durkin is one of the leading coaches, trainers, and motivators in the world. It’s no secret why some of the top athletes in the world have trained with him for nearly two decades. He’s a best-selling author, a motivational speaker, and owns the legendary Fitness Quest 10 in San Diego, CA where he leads an amazing team of 42 teammates.

Todd is a coach on the Netflix show “STRONG” that is must-watch TV. He is a previous Jack LaLanne Award winner, a 2-time Trainer of the Year, and he runs his Todd Durkin Mastermind group of top trainers and fitness pros around the globe, coaching them with business, leadership, marketing, training, and personal growth mentorship.

Todd and his wife Melanie head up the Durkin IMPACT Foundation (501-c-3) that has raised over $250,000 since it started in 2013. 100% of all proceeds go back to kids and families in need.

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About the Author

Todd Durkin, MA, is a world-renown trainer, coach, author and motivational keynote speaker who trains dozens of elite, high-profile NFL, MLB, and MMA athletes, including two Super Bowl MVPs, one NFL League MVP, Olympic gold medalists, Heisman Trophy winners, and MMA champions. Todd is a 2-Time Trainer of the Year, the 2017 Jack LaLanne Award recipient, the 2018 Canfitpro International Presenter of the Year, a member of the Under Armour Training Team, and a Top-100 Most Influential People in Health & Fitness.

Todd was a featured trainer on the popular TV show, NBC STRONG, which is now airing on Netflix. His award-winning gym, Fitness Quest 10 in San Diego, CA, is a Top-10 Gym in America, and his 3 best-selling books, Get Your Mind Right, The WOW BOOK, and The IMPACT Body Plan, have both changed thousands of people’s lives. If you would like to get motivated and inspired now, you can pick these books up at, or if you would like a signed copy, please purchase at
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