Million Dollar Mentor…Wayne Cotton (Part 1)

Have you ever noticed that some people come into your life just at the right time? That’s exactly what happened to me when I was just 28-years old and had a dream to start a training business. I had a ton of passion & energy, but I knew nothing about business. Then Wayne Cotton showed up in my life. This man has taught me more about business and life than anyone I know. 22-years later, he still serves as a mentor to me. His lessons, experience, and wisdom will generate you a ton of time, energy, and money freedom. Listen in to today’s episode and I promise you that your mind will be blown. Without further ado, meet my “million dollar mentor” Wayne Cotton.

More on the episode:

1:20- My Life-Changing Moment
How I met Wayne.

3:23- Saying Yes To The Unexpected
When life sends you an invitation… show up at its door.

4:49- The Humble Beginning
Turns out changing the world can be this simple.

6:00- The Birth Of Fitness Quest 10
A story of a napkin and some Mexican food…

6:55- “Wayne I’ve Got A Dream…”
How Wayne became my mentor and fast-tracked my success.

10:05- Build Your Business Like Your Going To Build 500 More
The concept of a “process-driven” business… and why it frees you.

10:57- My Early Mistake
Personality driven vs. Process driven.

13:09- Wayne’s Advice For Entrepreneurs Who Need To Develop Their Processes 
Take a big-picture inventory… and then get out your magnifying glass. Where are your soft spots? Ask yourself: “How can I convert this problem into a…”

15:38- Prioritizing Major Projects
Defining what’s working and what’s not gives your team a clear goal to work toward.

16:29- Why You Want To Manage The Process, Not Your People
Identifying standard operating procedure frees you from having to manage people. Preserve the relationship and make FUN possible.

17:49- “Is Life A Marathon Or A Sprint?”
Why your answer to this question will change everything in your life and business.

18:56- “MY” Time
What really makes you more money…

24:30- The Reason For Ineffective Decision Making
“The longer you go without taking any breaks, the more you’re wearing yourself down.”

26:43- “If You Got A Problem…”
What Wayne read on this 3×5 card changed the trajectory of his life (and everyone else’s he’s worked with).

29:00- Distraction Is A Disease

31:05- Sometimes Knowledge Is Your Distraction Factor
Turn your education into activation.

32:22Wayne’s 3 Major Lessons

33:50- Identifying Your Best Case Scenario
Wayne’s “magical formula” to find, sift, and sort the RIGHT people into your clientele.

35:16- Color Code Your Year
Blue Sky, Red Tape, Mellow Yellow, & Green Machine Time.

36:33- Design Growth vs. Default Growth
How you benefit from stretch marks and side roads in life.

37:30- “Problems Create Beneficial Rearrangements”

38:28- Wayne’s Daughter’s Impact On His Life
The importance of the relationships we have with the people we love most. Wayne brought her story around the world. 

42:18- The Secret To Wayne’s Highest Income Ever
180 days OFF.

43:40- We Grow By Goals Or We Grow By “Gaps”
The power of identifying your gaps and filling them in through learning.

Connect with Todd online in the following places:

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About the Author

Todd Durkin, MA, is a world-renown trainer, coach, author and motivational keynote speaker who trains dozens of elite, high-profile NFL, MLB, and MMA athletes, including two Super Bowl MVPs, one NFL League MVP, Olympic gold medalists, Heisman Trophy winners, and MMA champions. Todd is a 2-Time Trainer of the Year, the 2017 Jack LaLanne Award recipient, the 2018 Canfitpro International Presenter of the Year, a member of the Under Armour Training Team, and a Top-100 Most Influential People in Health & Fitness.

Todd was a featured trainer on the popular TV show, NBC STRONG, which is now airing on Netflix. His award-winning gym, Fitness Quest 10 in San Diego, CA, is a Top-10 Gym in America, and his 3 best-selling books, Get Your Mind Right, The WOW BOOK, and The IMPACT Body Plan, have both changed thousands of people’s lives. If you would like to get motivated and inspired now, you can pick these books up at, or if you would like a signed copy, please purchase at
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If you are a trainer, coach, or fitness pro, you need to check out Todd’s Mastermind Coaching Program. It is designed to help you create excellence in your business & life. It consists of 2-live retreats per year, monthly coaching, access to Todd and his team of coaches, select and unique opportunities within Todd’s network, weekly motivation, and a whole lot more. This is all primarily virtual so you can be located anywhere around the globe and you can join at any time.

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Todd hosts the very successful, Todd Durkin IMPACT Show. This podcast exists for the purpose of motivating and inspiring people to live their best life, get their mind right, get their body right, and get their soul right. Check it out and subscribe today at We also have a part of the podcast where we take your Q&A, so please send us your questions through the weblink.

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