Shaun White, An Embarrassing Story, and Creating a Brand for Legacy

Many moons ago, I had the opportunity to train Shaun White. Yes, that Shaun White. The Olympic and X-Games Gold medalist. The snowboarder, skater, surfer, and media mogul who has created an amazing brand for himself.

Well, today’s guest on my IMPACT SHOW is…Sean Lake.

Wait. What?

Haha. Got you. Actually, Sean Lake was Shaun White’s business manager for a while before I trained him, and we share some pretty funny stories. One of the ones I share is completely embarrassing, and I’ve never shared it publicly before. But I had to share it with you on the podcast.

Listen in to hear today’s entire episode that starts with this crazy story NOW…

While the podcast today starts with the funny story of Shaun White, the SHOW itself is actually one that is quite inspirational.

It’s about a guy (Sean Lake) who founded a nutrition company called “BUBS,” in honor of his fallen best friend, Navy Seal Glen “BUB” Doherty. “BUB” was killed in Benghazi, Libya, on September 11, 2012.

Since the start of the business 4-years ago, “BUBS” has seen meteoric growth and has changed thousands of people’s lives. And to think that the brand was born from a tragedy and that 10% of all proceeds go back to charity makes the story even more special.


In today’s episode Sean shares:

  • How he became Shaun White’s manager. Todd also shares how he trained Shaun White a long time ago and wait until you hear a crazy story.
  • Dropping out of college with Glen to chase the dream.
  • 9/12, 2012 …the call about Glen’s death.
  • The sense of duty to protect Glen’s legacy.
  • The 30-day challenge that changed my life.
  • Fit at 50; Sean’s 7 day a week routine.
  • The growth of BUBS Naturals and why it has done so well.
  • The importance of giving back. 10% of all proceeds go to charity.

This week’s episode is going to make you laugh.
It’s going to make you think deep.
It’s going to certainly feel a significant amount of gratitude.
It’s going to help you align your passions & your purpose.
And it’s going to LIGHT A FIRE WITHIN YOU to do something special with your life.

Oh, and it’s even going to help your health, wellness, & fitness also!

Enjoy the show and let’s crush the day!

Much love…and lots of IMPACT,


P.S. #1 Are you ready to step up to the “30-Day Challenge” to help your health, fitness, and nutrition?!

In this week’s episode, I talk about the “30-Day Challenge” and challenge you to 30-days straight of taking collagen protein & MCT Oil Powder, along with taking immaculate care of your health, fitness, and mindset. Listen to the complete episode for all details…

Remember, 20% OFF all BUBS Products for our loyal friends, fans, and family this month…

Simply put in the code “IMPACT” when you check out and you will automatically get 20% OFF your entire order.

Go to and claim your 20% discount to experience BUBS NATURALS now…I promise you will LOVE it!

P.S. #2 AND THEN SOME… Text me on my new community number (619) 304-2216 to get more motivation and inspiration!

Connection is the name of the game.

And I LOVE connecting with all of you!!

One of the ways I’ve done that in the past is with text messaging. But the company I was using didn’t give me the level of connection I was hoping for so I had to search for a new & better way to do that. And I FOUND IT!

I am so excited to announce I have a new line you can text me on so we can connect even easier. Yes, it really is ME! Text (619) 304-2216 now to get connected! Or join by now:

About the Author

Todd Durkin, MA, is a world-renown trainer, coach, author and motivational keynote speaker who trains dozens of elite, high-profile NFL, MLB, and MMA athletes, including two Super Bowl MVP’s, one NFL League MVP, Olympic gold medalists, Heisman Trophy winners, and MMA champions. Todd is a 2-Time Trainer of the Year, the 2017 Jack LaLanne Award recipient, the 2018 Canfitpro International Presenter of the Year, a member of the Under Armour Training Team, and a Top-100 Most Influential People in Health & Fitness.

Todd was a featured trainer on the popular TV show, NBC STRONG, which is now airing on Netflix. His award-winning gym, Fitness Quest 10 in San Diego, CA, is a Top-10 Gym in America and his 3 best-selling books, Get Your Mind Right, The WOW BOOK, and The IMPACT Body Plan, have both changed thousands of people’s lives. If you would like to get motivated and inspired now, you can pick these books up at, or if you would like a signed copy, please purchase at
TD Mastermind Coaching Program for Trainers & Fit-Pros

If you are a trainer, coach, or fitness pro, you need to check out Todd’s Mastermind Coaching Program. It is designed to help you create excellence in your business & life. It consists of 2-live retreats per year, monthly coaching, access to Todd and his team of coaches, select and unique opportunities within Todd’s network, weekly motivation, and a whole lot more. This is all primarily virtual so you can be located anywhere around the globe and you can join at any time.

Here are all the details:
IMPACT Coaching for High-Performers & Growth-Minded individuals (Primarily NON-fit-pros)

If you are NOT a fitness pro, but a person who seeks high-performance and growth in business and life. There is a unique opportunity to work directly with Todd in his brand new IMPACT Coaching program. It’s only 60-Days long, but it’s an intense immersion in personal coaching (body, mind, AND spirit) and business coaching. There will only be 12-people in this program—one might as well be YOU.

The IMPACT Coaching Program is currently closed for registration but you can stay updated at
New Podcast

Lastly, Todd’s new podcast (“The Todd Durkin IMPACT Show”) just dropped, and we would love for you to listen. It’s designed to motivate and inspire you to live a life full of passion, purpose, and IMPACT, and it’s guaranteed to Get Your Mind Right. Check it out and subscribe today at We also have a part of the podcast where we take your Q&A, so please send us your questions through the weblink.

We love featuring our fans!
Hire Todd to speak at your company, conference, or business

Todd delivers riveting, energizing, and enlightening keynotes and motivational talks and would love the opportunity to fire-up your people. Simply reach out to us via email ( and Todd or a teammate will get back to you within 48-hours on how we can BEST help you.
Please CONNECT with us!

Todd can be reached on Instagram at @ToddDurkin, FB FAN page at, or email at

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