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Shaun White, An Embarrassing Story, and Creating a Brand for Legacy

Many moons ago, I had the opportunity to train Shaun White. Yes, that Shaun White. The Olympic and X-Games Gold medalist. The snowboarder, skater, surfer, and media mogul who has created an amazing brand for himself.

Well, today’s guest on my IMPACT SHOW is…Sean Lake.

Wait. What?

Haha. Got you. Actually, Sean Lake was Shaun White’s business manager for a while before I trained him, and we share some pretty funny stories. One of the ones I share is completely embarrassing, and I’ve never shared it publicly before. But I had to share it with you on the podcast.

Listen in to hear today’s entire episode that starts with this crazy story NOW…

While the podcast today starts with the funny story of Shaun White, the SHOW itself is actually one that is quite inspirational.

It’s about a guy (Sean Lake) who founded a nutrition company called “BUBS,” in honor of his fallen best friend, Navy Seal Glen “BUB” Doherty. “BUB” was killed in Benghazi, Libya, on September 11, 2012.

Since the start of the business 4-years ago, “BUBS” has seen meteoric growth and has changed thousands of people’s lives. And to think that the brand was born from a tragedy and that 10% of all proceeds go back to charity makes the story even more special.


In today’s episode Sean shares:

  • How he became Shaun White’s manager. Todd also shares how he trained Shaun White a long time ago and wait until you hear a crazy story.
  • Dropping out of college with Glen to chase the dream.
  • 9/12, 2012 …the call about Glen’s death.
  • The sense of duty to protect Glen’s legacy.
  • The 30-day challenge that changed my life.
  • Fit at 50; Sean’s 7 day a week routine.
  • The growth of BUBS Naturals and why it has done so well.
  • The importance of giving back. 10% of all proceeds go to charity.

This week’s episode is going to make you laugh.
It’s going to make you think deep.
It’s going to certainly feel a significant amount of gratitude.
It’s going to help you align your passions & your purpose.
And it’s going to LIGHT A FIRE WITHIN YOU to do something special with your life.

Oh, and it’s even going to help your health, wellness, & fitness also!

Enjoy the show and let’s crush the day!

Much love…and lots of IMPACT,


P.S. #1 Are you ready to step up to the “30-Day Challenge” to help your health, fitness, and nutrition?!

In this week’s episode, I talk about the “30-Day Challenge” and challenge you to 30-days straight of taking collagen protein & MCT Oil Powder, along with taking immaculate care of your health, fitness, and mindset. Listen to the complete episode for all details…

Remember, 20% OFF all BUBS Products for our loyal friends, fans, and family this month…

Simply put in the code “IMPACT” when you check out and you will automatically get 20% OFF your entire order.

Go to and claim your 20% discount to experience BUBS NATURALS now…I promise you will LOVE it!

P.S. #2 AND THEN SOME… Text me on my new community number (619) 304-2216 to get more motivation and inspiration!

Connection is the name of the game.

And I LOVE connecting with all of you!!

One of the ways I’ve done that in the past is with text messaging. But the company I was using didn’t give me the level of connection I was hoping for so I had to search for a new & better way to do that. And I FOUND IT!

I am so excited to announce I have a new line you can text me on so we can connect even easier. Yes, it really is ME! Text (619) 304-2216 now to get connected! Or join by now:

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