Start-up Mentality to 100 Million Dollar Company

Randy Hetrick is a former Navy Seal who founded TRX Training & turned it into a 100-Million Dollar brand. We go deep on today’s episode on how the principles of being a Navy Seal helped fuel TRX’s success during the pandemic. Why he recently launched a spin-off fitness app called OUTFIT Training. Along with his fitness industry predictions and trends for the industry and what brings him the most joy & happiness these days.

In full disclosure, Randy is one of my closest friends and confidants, and I think you will hear that in the banter between us. Heck, we ended up talking family, fitness, business, and even politics. 

Specifically, this is what we cover in today’s episode:

  • The challenges TRX faced during Covid, what they did to capitalize on the opportunities Covid offered, and what is working well now.
  • The new OutFit Training, a mobile, outdoor group-fitness franchise that just launched but will be national soon.
  • Randy’s predictions on the future of fitness.
  • His feelings on the Afghanistan situation and how he would lead the country if he were in charge. 
  • Lessons learned as a Navy Seal that carry over in life now.
  • Randy goes deep on what he does now regularly to have more clarity.
  • Randy shares the hardest thing he does.
  • What brings Randy the most joy and happiness these days.

Please share today’s episode with your family, friends, and colleagues. And you know we would love it if you shared it on your social media!

Tag us at:

IG/Twitter: @ToddDurkin @RandyHetrick @TrxTraining @OutfitTraining

FB: @ToddDurkinFQ10, @RandyHetrick @TrxTraining

#TRX #Outfittraining

More on the episode:

2:23 – The back story of meeting Randy Hetrick.
February 2006 – I bought my first TRX.

4:43 – Welcome to my new family member BUBS Naturals.
Go to for the best Collagen Protein, MCT Oil Powder, and Apple Cider Vinegar Gummies! Enter Code “IMPACT” to get 20% off.

8:40 – Randy shares what he has been up to and the challenges & opportunities of TRX during Covid.

13:00 – What vertical within TRX has gone well in the last year and a half?
I leaned hard on digital delivery—consumer business.

17:13 – The new spin-off OutFit Training… how it all started.
Outdoor group fitness delivered in a tricked-out Ford F350.

35:40 – The Franchise model for OutFit Training and why one should partner with OutFit Training.
Business in a box with all the systems and support –

41:36 – If you were to wave a magic wand, what would you say the future is for the fitness model?
The menu has gotten broader on options for people.

45:09 – As a Navy Seal, talk about the situation over in Afghanistan. 
Deep conversation, we need an Uniter!

59:41 – Lessons learned as a Navy Seal to overcome adversity.
No plan survives the first contact. Compartmentalize fear and anxiety. Focus on the things you can control and acknowledge you can’t control everything.

1:07:16 – Randy shares what he regularly does to help keep clear.
When you’re lost, don’t just charge forward; stop and find the point where you felt safe & reset. The process of building makes me happy.

1:12:53 – What is the hardest thing that you do?
Dealing with the ambiguity of the outcomes, hard and inspiring.

1:17:09 – Where are you finding the most Joy?
Personally – My Boys. Professionally – Building a new company again.

1:21:16 – Todd shares what brings him Joy.
Kids and coaching.

1:28:56 – Randy Breaks us down.
Never, Never, Never Give Up!

About Randy Hetrick:

​​Randy Hetrick is the creator of Suspension Training®–the innovative approach to physical conditioning that became a global fitness phenomenon–and is the founder of TRX, the world’s leading training brand. Over the past three decades, Randy built a record of unique accomplishments including collegiate athlete, 14-year Navy SEAL Officer, bootstrap entrepreneur, multi-patented inventor, and growth company CEO whose company earned multiple placements on the rosters of the Inc. 500 Fastest Growing Companies and Outside Magazine Best Places to Work. He earned a bachelor’s from the University of Southern California; a master’s from the Naval Postgraduate School, Monterey; and an MBA from Stanford University’s Graduate School of Business, where he is a contributing lecturer on entrepreneurship, branding and leadership.

Follow Randy:

IG/FB/Twitter- @RandyHetrick @TrxTraining @OutfitTraining

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Todd Durkin, MA, is a world-renown trainer, coach, author and motivational keynote speaker who trains dozens of elite, high-profile NFL, MLB, and MMA athletes, including two Super Bowl MVP’s, one NFL League MVP, Olympic gold medalists, Heisman Trophy winners, and MMA champions. Todd is a 2-Time Trainer of the Year, the 2017 Jack LaLanne Award recipient, the 2018 Canfitpro International Presenter of the Year, a member of the Under Armour Training Team, and a Top-100 Most Influential People in Health & Fitness.

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