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359. THE ANNOUNCEMENT. The start of my new IMPACT-X Performance Franchise | Ep 359 [Announcement Series Part 1]

My friends, it’s a special day. I’ve had it circled on the calendar for several months now. Back in July/August 2023, I had a “Reinvention Series” podcast series where I shared my story of back-pain and many of the trials and challenges I had overall a 3.5 year period. Well, welcome to my new series starting today called “THE ANNOUNCEMENT.”


Little did I know that this 3.5 year struggle through the pandemic, surgeries, back-pain, incredible stress, the sale of a portion of my business, and multiple setbacks would lead me to my next step… and it’s a BIG ONE…the start of a new fitness & coaching franchise. Yep. IMPACT-X Performance is a new franchise concept that I just launched that combines Fitness, Recovery, Life-Coaching, and Faith. Read that again. 


In Part 1 of today’s ANNOUNCEMENT SERIES, here is what I discuss…

  • 3.5 years of adversity, trial, tribulations, and severe challenge have lead to this moment.
  • What is the ANNOUNCEMENT?
  • My mission & vision of IMPACT-X Performance and WHY I’m so fired-up.
  • Fitness. What makes it different?
  • Recovery. Why put a dedicated “Recovery” area in IMPACT-X Performance (IXP) and what specifically is in it?
  • Life-Coaching. We will call it “SUCCESS COACHING.” But in September, I started the TD IMPACT Life-Coaching Certification. I didn’t even know when it started that all this would happen. It really picked-up steam in October 2023. But the life-coaching is something ALL clients/members will have access to.
  • FAITH. Whaaatt? Yep. Why I’m putting faith into one of our 4 core pillars. How am I going to fold-it into the offerings? Do you have to be of “faith” to train there or even have a location?
  • My “cradle-to-grave” concept to help people go from college or certification to IMPACT-MAKER!
  • Final Thoughts. Be a LIGHTHOUSE!!


I am so excited. I know that everything happens for a reason. And the pain, challenges, and setbacks that I faced over the a 3.5 year period have all lead to this moment. Buckle-up and today kicks off a several-week series of me going DEEP on all things “WHAT’s NEXT?”


Please SHARE your enthusiasm of today’s episode on your Social Media. Please tag me at:

IG: @ToddDurkin

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ABOUT Todd Durkin (HOST):
Todd Durkin is one of the world’s leading coaches, trainers, and motivators. It’s no secret why some of the world’s top athletes have trained with him for nearly two decades. He’s a best-selling author, a motivational speaker, and founded the legendary Fitness Quest 10 in San Diego, CA. He currently coaches fellow trainers, coaches, and life-transformers in his Todd Durkin Mastermind group. Here, he mentors and shares his 25-years of wisdom in the industry on business, leadership, marketing, training, and personal growth.

Todd was a coach on the NBC & Netflix show “STRONG.” He’s a previous Jack LaLanne Award winner, a 2-time Trainer of the Year. Todd and his wife Melanie head up the Durkin IMPACT Foundation (501-c-3) that has raised over $250,000 since it started in 2013. 100% of all proceeds go back to kids and families in need.

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