4 Stages of Business

There are “4 Stages of Business,” regardless of your chosen field of endeavor.

#1. Survival

#2. Stability

#3. Success

#4. Significance

Which stage are you in right now?

And which one do you want to get to within the next 12 months? And what’s that going to take for you to advance stages?

I’m assuming you want more growth, correct?

And more clients, customers, members, right?

How about increased revenues and a bigger/better team?


Well, let’s take a look at what stage you’re at now and what it’s going to take to catapult you to the next level.

The 4 Stages of Business:

Survival: You’re working your tail off…but your hard work is barely paying the bills. You’re stuck doing everything for everyone. You’re the plumber, janitor, marketer, manager, webmaster, receptionist, repairman/woman, and then some. The weight of the world sits squarely on your shoulders as you try to make magic happen, but you’re just trying to stay afloat.

Vacation? Yeah, right. Time off? Not happening. Sick? Sorry, can’t miss a single session.

Early mornings and late nights are your lifestyles. You’re grinding to bootstrap yourself to the next stage; stability. And you deserve it!

Stability: The bills are getting paid and you’re even pocketing a small profit from time to time. You can take time off at this point, but not too much. No, no, your business still needs you badly. It’s a heckuva feeling to know you’ve evolved beyond survival, but most sessions, revenue, classes, etc. still depend solely on you. Maybe you even have a small team now, but you have dreams and visions to build something bigger. You know exactly what you’re seeking and it’s known as success. Man, you can almost smell it!

Success: Time freedom and money freedom have arrived. Heck, you have a team now and you’re relying on them more than ever before. Better yet, you’re building a community. New leads are coming in at a rapid pace and you’re getting plenty of inquiries about your services. Plus, you’re converting the majority of them into clients. Systems are in place and things are running smoothly. At this point, you’re making a profit… even while enjoying some well-earned time off. But you’re not done. You’re yearning for more out of life. You’re searching for more as there is a quiet voice whispering to you that there is something deeper inside of you. It’s called Significance.

Significance: It’s time to go maximize your potential and really live out your deepest purpose. You are tapping into your greatest gifts and your spirit is soaring. Dare I say, you’re creating massive IMPACT to many people. At this point, 80% (yes, 80%!!!) of your time is spent doing what you most love. And with your profits rapidly accelerating, you’re able to give back and really make a difference philanthropically to causes close to your heart.

Time and money freedom are at all-time highs, and professionally you’re living out your dreams. Whether it be speaking at conferences, hosting your own events, influencing thousands through social media, or scaling your message/programming/or story, you’re maximizing your gifts and potential. I call that IMPACT!

I know my “4 Stages of Business” is some deep stuff, but it’s time to evaluate.

Which stage are you at?

Where do you want to be?

What is it going to take for you to get there?

Answer these questions, start strategizing, and take massive action to get to where you want.

Much love,


PS: Are you ready to take your business to the next stage?

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About the Author

Todd Durkin, MA, is a world-renown trainer, coach, author and motivational speaker who trains dozens of elite, high-profile NFL, MLB, and MMA athletes, including two Super Bowl MVPs (Drew Brees& Aaron Rodgers), Olympic gold medalists, Heisman Trophy winners, and MMA champions. Todd is a 2-Time Trainer of the Year, the 2017 Jack LaLanne Award recipient, a member of the Under Armour Training Team, and a Top-100 Most Influential People in Health & Fitness. He was a featured trainer on the popular TV show, NBC STRONG, which is now airing on Netflix. His gym, Fitness Quest 10 in San Diego, CA, is a Top-10 Gym in America. His 2 books, The IMPACT Body Plan and The WOW BOOK, have changed thousands of lives worldwide.

Todd is also the President/CEO of Todd Durkin Enterprises where he conducts motivational keynotes/presentations, educational & leadership workshops to high-performers in all sectors of business & life. If you need a dynamic, motivational speaker for your business, club, team, or organization in 2019, now is a great time to book Todd.

As a 20+ year veteran in the fitness and coaching industry, Todd leads the "best-in-class" Todd Durkin Mastermind Coaching program that is designed to help fitness pros in business, leadership, marketing, training, and personal development. He takes great pride in his coaching program and has devoted 10+ years of his career in helping others achieve massive success, significance and IMPACT as well. Whether one is a green-trainer looking to ascend up the success-ladder or someone is a 20+ year veteran looking for new motivation, tactics, and techniques, the TD Mastermind is an incredible family of devoted "fire-breathing" dragons committed to becoming BETTER!
If you would like to be part of the Todd Durkin Mastermind Program, NOW is a great time. Take advantage of the end of year special where you receive:

  1. Todd's exclusive 2019 Annual Roadmap & Strategic Plan.

  2. A "bonus" coaching call on January 1st.

  3. 50% off enrollment for the first 2 months.

All of the information and more can be found at http://www.todddurkinmastermind.com/.

You can follow him on Twitter and Instagram at @ToddDurkin, his FB Fan page at ToddDurkinFQ10, or sign up for his monthly motivational newsletter at www.ToddDurkin.com. You can get more information on his facility at www.FitnessQuest10.com or www.ToddDurkin.com.


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